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Wednesday, 03 October 2012

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Piccolino tops CPL’s Customer Satisfaction Index

Wednesday, 03 October 2012

Article Image 03 October 2012

The latest of surveys to be commissioned by CPL Training and completed by Propel Info surveyed 5,000 customers, who had visited major brands in the past three months, asking them to score their experience.

The results, which ranked the highest 10 brands in terms of customer satisfaction showed the following:

  1. Piccolino
  2. Cote
  3. Aagrah
  4. Las Iguanas
  5. Brunning & Price
  6. Gaucho Grill
  7. Bill’s
  8. La Tasca
  9. Nando’s
  10. Spaghetti House

CPL’s Chief Executive, Daniel Davies, said: “I’d like to congratulate these brands and their staff for scoring so highly in our survey. It was clear that customers regarded these brands as offering exceptional customer service and value, resulting in outstanding customer satisfaction scores.

“We are in the process of contacting companies and brand owners to tell them their precise score.”

The survey shows that customers did not mark restaurants down based on their prices and are happy to pay slightly more than average as long as they receive a good standard of service. Paul Charity, Managing Director of Propel Info who delivered the report, commented:”It is clear that customers of major branded chains have a very clear idea of what constitutes good value at whatever price points they trade at.

“Gaucho Grill, for example, has price points that are above average, but customers rewarded the brand with a high score based on relative value and service standards.”

Just missing out on a top ten place were Ask, Pattiserie Valerie, Wildwood, two Mitchells & Butlers brands, All Bar One and Premium Country Dining.

www.propelinfo.com