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Wednesday, 06 February 2013

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Carlsberg UK collaborates with the CPL Training Group

Wednesday, 06 February 2013

Article Image 06 February 2013

Carlsberg, one of the world's most well-known retailer and brewer, has joined forces with leading training providers the CPL Training Group to deliver training to over 6000 pubs.

Hundreds of pubs will benefit from a £100 discount on personal licence training, APLH and SCPLH, from CPL Training. David Scott, Director of Marketing for Carlsberg UK said: "It's never been more important for pubs to have fully trained and skilled staff. However, in these tough economic times, sometimes training and development courses are pushed to the bottom of the 'to do' list as they can be expensive. That's why we have joined forces with CPL, so we can continue to work in partnership with our customers and provide them with affordable and useful training courses, demonstrating that we really do deliver more to customers."

Thousands of independent free houses will also benefit from either completely free or heavily discounted courses from the 24 available from CPL Training's sister company, CPL Online. Pubs can also gain access to Carlsberg UK's bespoke course 'Eight Steps to Success', which offers sites a guide on how to run a successful pub via Carlsberg's award winning 'We Deliver More' scheme. Plus, CPL Online has created a bespoke ranging tool known as 'Getting your Range Right', which supplies licensees with valuable knowledge on selling Carlsberg products to their customers.

Daniel Davies, CEO of the CPL Training Group, added: "We have been training licensed trade for over twenty years and have an average pass rate of 98%. We are delighted to be working in conjunction with Carlsberg UK and deliver these invaluable training courses, which will continue to improve the standard of work in the UK on-trade."